1. Building an Audience for the Future

We’ll install a Facebook Pixel on your website that will allow us, down the road, to run Facebook ads targeting people who have visited the site in the last 30 days.

Similarly, down the road, we can target people who have liked/commented/shared a Facebook post.

2. Gather Audience Insights

When promoting blog posts and videos, we’ll select a very specific set of demographics, while also targeting people in your area.

After about a week we’ll be able to look into Facebook analytics to see which segments are responding best, make adjustments, and repeat.

The insights can be used to help future ads become laser sharp.

Friendly Dental:

We spent $70 promoting a blog post “How to Prevent Teeth Coffee Stains” and found out through Facebook Analytics that “Soccer Moms” reacted favorably to it. (Soccer Moms is an actual Facebook demographic by the way.)

Later, instead of running a generic ad such as “Get a Free Check Up”, we ran a specifically targeted message, “Whitening Appointments” to a complimentary audience, “Soccer Moms”.

Facebook Audience Building is an investment in all future Facebook advertising campaigns. Once a solid flow of traffic and engagement is established, and audience personas are created through real behavioral data, you’ll be able to use this social media to start creating new customers.

Minimum Monthly Ad Spend: $500

Monthly Service Fee: $500

Additional One Time Set Up Fee: $250 (waived for 3 month commitment.)

Let’s Chat!

I hate selling my services and spam emails. I LOVE talking Facebook ad strategy. Shoot me an email or fill out the form below and I’d be happy to answer any of your questions.

Facebookmadman@gmail.com