Astec Re-ply Roofing Systems – Lead Generation
This commercial roofing company was previously generating leads through cold calling and direct mail campaigns. Their average cost per lead was around $500.
We created a series of ads about commercial roofing, and retargeted website visitors/video viewers with a “free roof survey” form. After three months their cost per lead was down to $55 per lead. The quality of leads is on par with those gathered from traditional marketing tactics. Astec Re-ply Roofing Systems has already sold three contracts from Facebook leads.
Ecru – Ecommerce
The high end women’s fashion brand invested heavily in Facebook advertising and it paid off. We started by rapidly testing multiple target audiences with an inexpensive click campaign. This not only gave us data about which audiences were responding best, but also started to build up a retargeting audience of website visitors.
After one month we turned the budget to a sales objective. The result was a 2.5x Return on Ad Spend, and in some campaigns, it was as high as 7x.
Somerset New Jersey – Campaign Build
With vacation season coming up, Somerset County New Jersey approached us to quickly build a series of campaigns promoting the various activities offered in their area. We created audiences that matched geographical locations with interests, created the ads and drove over 10,000 people to their website. Their team now manages the campaign but we still check in from time to time.